Twitter has long been the most minimalist of the major social media networks, not least with its 140 character limit for posts, but slowly that minimalist approach is fading away as the network brings in new features.
Following on from the recent (and well received) redesign update for desktop PCs, it appears that Twitter is rolling out a phased update of profiles. One of the editors of Mashable, Matt Petronzio, noticed a couple of days ago that his profile had been completely overhauled, with a style more reminiscent of Facebook or Google+ than Twitter. Two of the main changes appear to be a much more image-led approach, and a magazine-style timeline that shows news across multiple columns.
Whether the new change will be well received by the masses remains to be seen, but early feedback from the nerdier quarters of the Twitter community appears to be mixed. This is nothing new of course, as every significant change to any kind of social medium tends to cause mild internet panic before dying down as users get used to the change. As with many websites that have moved towards a more magazine style, it may be that increasing revenue is a big part of this recent overhaul, which may allow for a bigger focus on advertising.
One other interesting aspect of this is the way it’s being rolled out – essentially, if your profile has been upgraded, then every profile you look at will also sport the new design! Personally, I can’t wait to check it out.