This is the first in our series of “spotlight” features, where we take a look at some of our clients and the work we’ve done for them. This week we’ve got the spotlight on Premier Places, a popular, award-winning lettings agency based in Worcester. With a reputation for fair pricing and excellent customer service, Premier Places has built up a loyal following of customers and clients who return time and time again with their business.
Premier Places is based on Foregate Street in Worcester city centre, handily located for prospective customers who want to drop in when it suits them – as it happens, this is just down the road from the Modus offices! Although based in Worcester, Premier Places offers services across Worcestershire and beyond, with a wide portfolio of clients. In addition, Premier Places offers its own specialist student lettings service called Student Places.
For tenants, Premier Places is ideally placed to take the hassle out of finding a new home, and will take care of all the boring legal stuff – allowing tenants to focus on viewing and choosing the property that’s right for them. Open seven days a week, the Worcester branch is the ideal place to start for tenants looking for some help, or for clients who know what they’re looking for, all the Premier Places properties are listed on their website. By allowing prospective tenants to search by the number of bedrooms as well as rental amount, it’s an easy way for tenants to filter out properties they don’t want to see, and concentrate on the ones they do – again, simplifying the process to make life easier for the tenant.
Already managing over 500 properties for landlords across Worcestershire, Premier Places has the knowledge and experience necessary to help landlords let their properties around Worcestershire as quickly and efficiently as possible. As part of its service to landlords, Premier Places can advise on new investment opportunities, help manage tenants, and provide guidance on legislative, market, taxation and regulatory issues. In addition, Premier Places boasts the largest potential tenant database in the whole of Worcestershire, and with a top-end in-house marketing team, Premier Places is able to connect landlords to prospective tenants in no time.
In addition to advertising paid services, the Premier Places website is also a one-stop-shop of hints and tips for landlords looking to get their properties ready for letting. For more bespoke advice, landlords can get in touch with Premier Places, who will then provide specific, detailed advice.
Modus started working with Premier Places in 2013, and immediately undertook a plan to evaluate the lettings market and understand how Premier Places fits in, and how the company differentiates itself from the competition. The next part of the brief was to take a look at the Premier Places brand, to understand how people were engaging with it, and start to develop the brand persona.
Once the groundwork had been laid, Modus then started the process of understanding what calls to action needed to be put in place, and then establishing these in order to target the market effectively. Once the various audiences across the county had been identified, Modus strategically planned a media campaign using the agreed media channels of digital, press, magazines and ‘out of home’ advertising.