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If you’re using Google Adwords, chances are you’re spending somewhere between 20p and £5 per click – certainly, most of our clients’ accounts fit into this cost bracket. It’s a cost that can soon add up to a lot, which is why it’s so important to keep your account running efficiently and not waste money on un-targeted clicks. However, these typical cost per click (CPC) prices pale in comparison to some of the eye-watering costs for online gambling, tech and financial services keywords.

Just take a look at these:

  • “What is invoice factoring” – average CPC £93.23
  • “Cloud services UK” – average CPC £95.80
  • “FTSE day trader” – average CPC £112.69
  • “Play live blackjack” – average CPC £148.51

Just a single click on an advert triggered by the phrase “play live blackjack” costs the account owner almost £150. Considering that only a proportion of these clicks will actually turn into paying users, the average profit an online casino must make out of a typical customer must be absolutely huge if it can justify paying these kinds of costs.

If you want to see the full top 500 keywords from a recently compiled list, you can check it out here:

http://empiricalproof.com/research/UK-keyword-prices-2016/

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info@modusdigital.co.uk

+44 (0) 1905 731529

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