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Twitter

The world used to be a simple place. Major television networks controlled what we watched, and major newspaper and media outlets controlled what we read. Then the internet happened and everyone went crazy. Power and influence went from the few to the many, and suddenly anyone with a keyboard could be a journalist and anyone with a camera could be a broadcaster.

A big part of this change was Twitter, which gave anyone and everyone a voice, albeit limited to 140 characters. Other social media platforms came and went over the years, or changed significantly from their original form or purpose. However, Twitter stood fast, and hasn’t really changed much at all, aside from ditching its horrendous original logo (see blog post here).

Now however, Twitter may have just made its most significant move since its launch ten years ago. Despite being essentially a micro-blogging platform, Twitter announced yesterday that it has secured the rights to stream Thursday night NFL games. Curiously, Twitter has snatched this deal up for a fraction of its usual market value – they are paying $10 million for a ten-game deal, and by comparison Yahoo! paid $17 million for a single game.

The big question is how this broadcasting will manifest itself – will people login via the Twitter website, or will Twitter launch a new platform specifically for this? We’ll find out in a few weeks.

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